Bruce County receives three Hermes Creative Awards

Bruce County was recognized for outstanding work in creative economic development marketing with three Hermes Creative Awards – a Platinum for the ‘Be An Explorer in Bruce County’ video; a Gold for the ‘Bruce County Live Here: Millennial Relocator’ digital ad campaign; and a Gold for the for the ‘Bruce County: Plan the Bruce’ digital ad campaign.

The ‘Be An Explorer in Bruce County’ video targets three audiences: visitors, entrepreneurs, and residents showcasing Bruce County as a great place to live, work, and explore while promoting the quality of life and business opportunities in Bruce County.

The ‘Bruce County: Plan the Bruce’ digital ad campaign is a marketing campaign for Plan the Bruce, a land use planning project that will inform the new Official Plan – the roadmap for growth and development over the next two decades.

Additionally, the ‘Bruce County Live Here: Millennial Relocator’ digital ad campaign focused on attracting Millennials to Bruce County to consider relocation.

“These creative campaigns support achieving important economic development and land use planning goals, including bringing growth and prosperity to Bruce County,” says Bruce County Warden Janice Jackson. “It is gratifying to have our creative approach to promoting Bruce County as a place to live and do business recognized.”

The campaigns also encouraged workforce and newcomer attraction, resident retention, and entrepreneurship within Bruce County.

Hermes Creative Awards is one of the oldest and largest creative competitions in the world, recognizing the best of the best in creative. This competition evaluates the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs. Judges are industry professionals from the Association of Marketing and Communications Professionals (AMCP) and look for talent which exceeds a high standard of excellence and serves as a benchmark for the industry. The winners of these awards range in size from individuals to businesses to media conglomerates to Fortune 500 companies.