Independent polling reveals significant community momentum behind potential expansion at the Bruce Power site, with 91 per cent of residents saying it will be good for the community overall and 86 per cent voicing support for exploring new nuclear development.
The findings point to a strong foundation of public support as Bruce Power advances planning for the Bruce C Project. This independent polling conducted by Ipsos represents one of many different measures Bruce Power will use to assess community support for the project.
Support for the proposed Bruce C Project, which would include up to 4,800 megawatts of additional nuclear capacity on the existing Bruce Power site, has increased by five points since last year.
Almost all residents surveyed see economic and public benefits associated with the proposed Bruce C project, including over nine in ten who believe the project will create local jobs (96%). Nine in 10 residents surveyed said that using the existing Bruce Power site offers advantages over establishing new sites elsewhere and 88 per cent say that expansion is necessary to meet Ontario’s growing electricity needs.
“Understanding the priorities of our community is essential to make sure we’re doing the right things and sharing the right information,” said James Scongack, Chief Operating Officer and Executive Vice-President. “Knowing that our community has confidence in our ability to operate the site safely and protect the environment tells us that we’re on the right track.”
More than nine in ten residents, who are familiar with Bruce Power, agree the company operates safely (96%), is a good community citizen (95%), and is positively involved with the community (93%). Support for refurbishment has reached a historic high as nine in ten (92%) residents either strongly or somewhat support refurbishment. Positive impressions of Bruce Power have also reached historic highs as nine in ten residents who are familiar with the organization have a positive impression (89%, +3 points).
The survey took place in the fall of 2025 and included telephone interviews conducted among a representative sample of 500 local residents from Bruce, Grey and Huron Counties which lie within the territory of the Saugeen Ojibway Nation. The data has been weighted by region, gender, and age to ensure the final sample reflects the population of all three counties.
The Bruce C Project is currently undergoing a federal integrated Impact Assessment led by the Impact Assessment Agency of Canada (IAAC) and the Canadian Nuclear Safety Commission (CNSC). Ongoing engagement with Indigenous Nations and Communities, local municipalities and the public is a critical part of the Impact Assessment process and will continue throughout all phases of the Bruce C project.
About Bruce Power:Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable nuclear power to families and businesses across the province and cancer-fighting medical isotopes around the world. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Formed in 2001, Bruce Power is a Canadian-owned partnership of TC Energy, OMERS, the Power Workers’ Union and The Society of United Professionals. Learn more at www.brucepower.com and follow us on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About the survey: These are the findings of an Ipsos poll conducted on behalf of Bruce Power. For the survey, a sample of n = 500 adults were interviewed via telephone from November 10 to November 27, 2025, in Bruce, Grey and Huron Counties – the territory of the Saugeen Ojibway Nation. Quotas and weighting were used to ensure that the sample reflects the population distribution of Bruce County, Grey County and Huron County according to census parameters. The accuracy of Ipsos telephone polls is measured using a margin of error. In this case, the results are considered accurate to within +/- 4.4 percentage points, 19 times out of 20, of what the results would have been had all adults in all three counties been polled.
About Ipsos: Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.
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