Superheat, located in Kincardine, Ontario, has kick-started an employee fundraising campaign, “$25K in 2025: Imaging a Better Tomorrow,” to help raise money for the Kincardine hospital redevelopment and the addition of a new Magnetic Resonance Imaging (MRI) machine. The employee’s goal is to raise $25,000 before the end of the year.
The campaign, running from May 9th to December 12th, 2025, allows employees to choose a personal donation amount, which Superheat will match up to $100 per employee. To make donating simple and flexible, employees have two options: they can choose a one-time lump sum deduction from a specific pay period or spread their donation across the campaign period through incremental payroll deductions. A unique feature of their program is that employees receive a tax receipt for both their donation and Superheat’s matching amount, effectively doubling the tax benefit.
To support the campaign and keep up momentum, Superheat is also hosting by-donation events, such as “Yoga in the Park” sessions. These events are open to all staff and their friends and families, with more community-focused initiatives planned throughout the year to keep the initiative top of mind.
The idea for the campaign came from Superheat CEO Norm MacArthur, a long-time supporter of local health care. Superheat’s story began right here in Kincardine in 2000, and while the company has since grown into a global leader in on-site heat treatment services, it has remained committed to giving back to the community that helped build it.
Superheat has a long history of supporting local charitable initiatives and community organizations. However, this marks the first time they’ve launched an internal fundraising campaign of this scale and ambition. Superheat employs 120 people in Kincardine and approximately 630 worldwide. Since launching the campaign, around 30% of local employees have already signed up to participate, with hopes to grow that number over the coming months.
Todd Shepperd, Director of SmartCenter Operations, is one of those supporters. Todd said, “From my family’s personal experience, an MRI is crucial for early diagnosis and providing ongoing healthcare. Having to drive to another community and sometimes spending a day away from home can add significant stress to an already stressful situation. Being able to go to a local MRI will be a relief for the families of those who need it. A local MRI is an excellent addition to our local healthcare system, which will have a positive impact on the community’s health and wellness.”
Dylan Sayle is the Marketing Manager at Superheat, and his wife works as an RN at the Kincardine Hospital. “I’ve heard firsthand how transformative an MRI machine would be for improving patient care, as well as easing staff workloads and supporting safety. Having the ability to keep scheduled nurses in the building, rather than deploying them for emergency patient transfers for MRI scans, would make a significant difference to overall operations and care continuity.” When asked why he believes this initiative is important, Dylan said, ” To know our team’s efforts are making a lasting impact on the infrastructure that supports critical care for our families, friends, and neighbours, it’s something I’m incredibly proud to be part of.”
The goal of this campaign is not only to raise money for the hospital but also to inspire and challenge other businesses to support our local health care system. The company believes that when businesses invest in their communities, everyone benefits, and would love to see this momentum grow beyond Superheat.
