Break the Silence and break the stigma

Bruce Power is asking for the public’s support to break the stigma of mental health by participating in its annual Break the Silence campaign.

To mark the end of Mental Health Week, Bruce Power will hold its fourth annual Break the Silence social media campaign on Friday, May 10.

Community members are encouraged to use the hashtag #BreaktheSilence19 on Twitter, like or share the Break the Silence video on the Bruce Power Facebook page, and like the Break the Silence video on Bruce Power’s Instagram account.

For every use of the #BreakTheSilence19 hashtag on Twitter, and like or share of the video on Facebook and Instagram, the company will donate $1 to local mental health initiatives.

“Mental health incidents or issues affect one in five Canadians every year,” said Cathy Sprague, Bruce Power’s Executive Vice President, Human Resources. “Bruce Power wants to support local organizations that help ensure people can get the help they need. Stigma is a major barrier to people seeking help, so it is important we continue to break down the barriers and talk about mental health.”

Since 2016, Bruce Power’s #BreaktheSilence social media campaign has brought awareness to mental health issues, resulting in more than $240,000 being donated by Bruce Power to local mental health initiatives.

Learn more about the initiative at .

About Bruce Power

Formed in 2001, Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable, low-cost nuclear power to families and businesses across the province. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Learn more at and follow us on Facebook, Twitter, LinkedIn, Instagram and YouTube.